Ubisoft Entertainment SA (formerly Ubi Soft Entertainment Software) is a French video game publisher, headquartered in Montreuil, France. It is known for developing and publishing games for several acclaimed video game franchises including Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Tom Clancy's, Brothers In Arms and Watch Dogs.
- False Advertising: Some of their games like Red Steel, Watch Dogs and Tom Clancy's The Division, for unknown reasons, suffered from noticeable graphical downgrades between announcement and release (it is assumed that this is due to limitations of the console versions of their games). A recent example is The Crew 2's trailer, which showed various renditions of famous landmarks in the United States, however, most of these landmarks were either removed or replaced with inaccurate versions at release.
- Additionally, their "gameplay" trailer for Assassin's Creed Valhalla showed no gameplay whatsoever.
- They milk Assassin's Creed, Far Cry and Just Dance since they have more popularity and gives them enough money but ignore their other franchises like Prince Of Persia, Brothers in Arms, Driver or Rayman.
- They've also been milking the Tom Clancy's series a lot lately. More specifically, their focus tends to be on Ghost Recon, Rainbow Six and The Division rather than Splinter Cell, Endwar or H.A.W.X.
- They added a subscription fee in their 2020 remake of Trackmania Nations. In a similar fashion to EA claiming that loot boxes are "surprise mechanics", they claimed that the remake isn't subscription based, but rather people will have to pay for the game multiple times (which is exactly what a subscription is).
- Cancelling some games and shutting down some of their subsidiaries. For example, Rayman 4 was cancelled and Phoenix Studios was shut down (not to be confused with Phoenix Games).
- They even cancelled Steep for Nintendo Switch in August 2018 out of excitement that they were going to bring new live content and challenges to the other consoles and players instead. They didn't even bother to tell anyone about it and instead told the person who asked them.
- Their service (Uplay) is horrible (mainly on PC, not consoles).
- Back then, they cared about fun, gameplay, variety, interesting concepts and story. Now, they mostly care about money, season passes, microtransactions, paid DLC and following the same formulas in their games for the most part. Sometimes they even openly show that they care more about profit than their fanbase.
- The company has even gone on record to claim that games are a thing of the past and that live services are the future.
- They tend to release upwards of four (sometimes five or even seven) separate editions of a single game, starting with Assassin's Creed: Odyssey. The main problem with this shady practice is that it is not only confusing for people who want to get the best out of their games, but that gold edition doesn't provide all the content anymore, despite retaining the same price, so you have to buy an ultimate edition. The content from deluxe and ultimate versions is also almost never available for separate purchases.
- Starting with Ghost Recon: Breakpoint, their games went up high in the price, also increasing the prices of said editions. And they still have a nerve to force microtransactions and lock some features behind the paywall, which is demonstrated with the same Breakpoint.
- Some of their games tend to be prone to glitches, such as Assassin's Creed Unity, which had a ridiculous amount of bugs and glitches at launch.
- For many years, they had a bad reputation at E3 for having the most bizarre, cringe-inducing press conferences (fortunately, they broke that tradition in 2017).
- When Assassin's Creed Unity was criticized before release due to running at 30 frames per second, Nicolas Guérin, one of the developers, said in an interview by TechRadar that "60 frames per second don't look real, and 30 frames per second were cinematic." The remark was quickly and mercilessly savaged by both gamers and other publishers, and Guérin became a laughing stock amongst the gaming community.
- Usually awful online connectivity. The most infamous case in recent memory is For Honor, which used Peer-to-Peer connection that caused horrible lag problems and frequent disconnects. Thankfully, it got an update that added dedicated servers in February 2018.
- They have made/published infamous games, such as Charlie's Angels, Call of Juarez: The Cartel, Planet Of The Apes, and so on.
- They tend to have poor management when it comes to developing games. Because of this, World in Conflict will never see a sequel, since after Ubisoft acquired Massive Entertainment, they decided it would be better for Massive to focus on shooters (currently focused on The Division series), rather than strategy games.
- They ruined some of their popular franchises. For example, they turned Rainbow Six into a typical shooter starting with the Lockdown and Vegas sub-series, and then canceled Patriots and made Siege instead.
- NOTE: Siege is a great game, but it has little to do with what Rainbow Six should be.
- They created a TV show called Rabbids Invasion which was met with a really negative reception. As the Rabbids themselves are basically just Ubisoft's version of the Minions, while the minions' humor is bad in a good way, the Rabbids' humor is just plain horrible.
- Sometimes they tend to lean towards SJW ways. For example, they altered some historical aspects in Assassin's Creed Origins' Discovery Tour mode for reasons like "not wanting to support sexism of the past" (specifically, showing a class composed of both boys and girls). However, they admitted that this was historically inaccurate.
- There was a time where they focused more on the Raving Rabbids franchise and less on the Rayman franchise, which led to people blaming the Raving Rabbids franchise for the decline of the Rayman franchise. Thankfully, they split the two franchises in 2009, letting Rayman reclaim his spotlight in 2011 and 2013 with his new games Rayman Origins and Rayman Legends.
- They defended loot boxes in Trials Rising, claiming that "If players simply didn't buy these crates, they would not be added into games."
- When they made a make your own mission mode in Assassin's Creed Odyssey, they made sure to ban any gamers who make a mission that gives players a faster XP increase (note that they sell XP boosters in the in-game store mind you).
- The service of their online store is absolutely awful. Often, it can fail the purchase and sometimes your money will still be taken despite that.There are also some problems that people are not made aware of, such as the system not being able to process more than 7 items in the cart.
- They added too many unnecessary RPG elements to their recent games, while the original series of these games weren’t even RPG. Examples: Assassin's Creed (worked very well in Origins though, but went way too far in Odyssey), Far Cry: New Dawn, Ghost Recon: Breakpoint.
- They have been known to mistreat their employees.
- They severely underpay them, with some struggling to make minimum wage. They also don't pay them extra if they work overtime.
- Their work environment is incredibly toxic, as abusive behavior such as xenophobic remarks, assault, manipulation, and even rape threats are a common thing, especially from the higher-ups like Serge Hascoët, who was the company's chief creative officer. They deliberately tried to hide this behavior instead of admitting to the abuse until they had three abusive executives resign after they were exposed.
- When asked about this, Yves Guillemot claimed that he was completely unaware of what was going on, but this is likely false given the suspicious way he answered the question.
- On the subject of Serge Hascoët (who has since resigned over the previously mentioned allegations), it was discovered that he held massive power over Ubisoft's entire portfolio for years and can be attributed as the primary reason why many of the company's games are seen as "samey".
- A key example of this involves Mike Laidlaw, who was a designer for the Dragon Age franchise and directed the third entry, Dragon Age Inquisition. He joined Ubisoft in late 2018 and began working on a fantasy RPG based around King Arthur called Avalon. Hascoët disliked the setting, going as far as to tell the team that if they are making a fantasy game, it had to be "better than Tolkien". After all attempts to change the setting and theme were shot down by Hascoët, Laidlaw left the company in 2019 and Avalon was cancelled.
Despite their flaws, they're still not as bad as many other infamous companies (though some of their greedy practices can even make EA blush), still try to create games with more or less interesting concepts and features, and they can listen to fans, showing that they try to improve. For the redeeming qualities, go here.