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Ubisoft logo.svg
They're not so soft anymore.
Type: Public
Founded: March 28, 1986
Founder(s): Christian Guillemot
Claude Guillemot
Gérard Guillemot
Michel Guillemot
Yves Guillemot
Headquarters: Montreuil, France
Key people: Yves Guillemot (chairman, CEO)
Frédérick Duguet (CFO)
Services: Ubisoft Connect
Owner: Guillemot family (18.5%)
Subsidiaries: See List of subsidiaries

Ubisoft Entertainment SA (formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Montreuil, France. It is known for developing and publishing games for several- video game franchises, including Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Tom Clancy's, Brothers In Arms, and Watch Dogs. The company was first founded in 1986 by the five Guillemot brothers, originally to diversifying their family's business (then revolves around agricultural business) to sell other products of use to farmers; Claude began with selling CD audio media. Later, the brothers expanded to computers and additional software that included video games. Their shift towards the video game industry in 1995 proved successful, as the company later became the largest video game company in France in 2005 by dethroning Atari SA.

Bad Qualities

  1. They are literally the AAA equivalent of mobile game advertisers since some of their games like Red Steel, Watch Dogs (being the worst offender) and Tom Clancy's The Division, for unknown reasons, suffered from noticeable graphical downgrades between announcement and release (it is assumed that this is due to limitations of the console versions of their games, especially during the start of the eighth generation). One example is the trailer for their game The Crew 2, which showed various renditions of famous landmarks in the United States, however, most of these landmarks were either removed or replaced with inaccurate versions at release.
    • Additionally, their "gameplay" trailer for Assassin's Creed Valhalla showed no gameplay whatsoever.
  2. They milk the Assassin's Creed, Far Cry, Just Dance, Rabbids, and Tom Clancy's series since they have more popularity and gives them enough money but ignore their other franchises like Brothers in Arms, (also abandoned by Gameloft) Rayman, Driver, and the sports franchises they acquired from Microsoft.
    • They've been milking the Tom Clancy's series a lot lately. More specifically, their focus tends to be on Ghost Recon, Rainbow Six and The Division rather than Splinter Cell, Endwar or H.A.W.X. (mainly due to the failure of the latter two and Splinter Cell being plot-driven)
    • They added a subscription fee in their 2020 remake of Trackmania Nations. In a similar fashion to EA claiming that loot boxes are "surprise mechanics", they claimed that the remake isn't subscription based, but rather people will have to pay for the game multiple times (which is exactly what a subscription is).
  3. Cancelling some games and shutting down some of their subsidiaries. For example, Rayman 4 was cancelled and Phoenix Studios was shut down (not to be confused with Phoenix Games).
    • They even cancelled Steep for Nintendo Switch in August 2018 out of excitement that they were going to bring new live content and challenges to the other consoles and players instead. They didn't even bother to tell anyone about it and instead told the person who asked them.
  4. Their service (Ubisoft Connect) is horrible (mainly on PC, not consoles).
  5. Back then, especially in the 2000s, they cared about fun, gameplay, variety, interesting concepts and story. But ever since the 2010s, following EA's footsteps, they started only caring about money, season passes, microtransactions, paid DLC and following the same formulas in their games for the most part. Sometimes they even openly show that they care more about profit than their fandom. Here are some examples of this:
    1. The company has even gone on record to claim that games are a thing of the past and that live services are the future.
    2. They tend to release upwards of four (sometimes five or even seven) separate editions of a single game, starting with Assassin's Creed: Odyssey. The main problem with this shady practice is that it is not only confusing for people who want to get the best out of their games, but that Gold Edition doesn't provide all the content anymore, despite retaining the same price, so you have to buy an Ultimate Edition. The content from deluxe and ultimate versions is also almost never available for separate purchases.
    3. Starting with Ghost Recon Breakpoint, their games went up high in the price, also increasing the prices of said editions. And they still have a nerve to force microtransactions and lock some features behind the paywall, which is demonstrated with the same Breakpoint.
    4. They have invested into blockchain and NFTs games, adding them into Ghost Recon Breakpoint. For more information, see BQ #6.
      • On December 8, they introduced their new, quote, "energy efficient" NFTs called Ubisoft Quartz (which used Tezos).[1] They have also added an in-game tradeable NFTs in the form of an item with serial number into Ghost Recon: Breakpoint.[2]
  6. Like many other greedy corporations (except companies like Valve), they initially support NFTs (which are known to harm the environment) by adding them to Ghost Recon Breakpoint. Ubisoft Quartz uses the Tezos cryptocurrency, which is more energy-efficient than Ethereum, through Ethereum was also later updated with PoS to be energy-efficient aswell since Sep 2022, but this wasn't enough to save it from many other issues such as poor or non-existent security that led to scams, and many other issues (which led to the decline of NFTs and blockchains).
    • Even when the announcement trailer was so heavily disliked (even through the dislike counter was already removed since November, it's still visible on both their YT Studio page and the Return YT Dislike Chrome extension.) that they delisted it from YouTube, they still added them in regardless.
    • They are also trying to convince their employees who's against the NFT push by giving away NFTs in order to silence their voice. However, this result into an even more revolt from the employees.
    • Currently as of Sep 13, 2022, Ubisoft was later confirming that they are no longer interested over NFTs and any actions related to NFTs such as supporting them are for research purposes[3].
  7. Some of their games tend to be prone to glitches, such as Assassin's Creed Unity, which had a ridiculous amount of bugs and glitches at launch.
  8. For many years, they had a bad reputation at E3 for having the most bizarre, cringe-inducing press conferences (fortunately, they broke that tradition in 2017).
  9. When Assassin's Creed Unity was criticized before release due to running at 30 frames per second, Nicolas Guérin, one of the developers, said in an interview by TechRadar that "60 frames per second don't look real, and 30 frames per second were cinematic." The remark was quickly and mercilessly savaged by both gamers and other publishers, and Guérin became a laughing stock amongst the gaming community.
  10. Usually awful online connectivity. The most infamous case in recent memory is For Honor, which used Peer-to-Peer connection that caused horrible lag problems and frequent disconnects. Thankfully, it got an update that added dedicated servers in February 2018.
  11. They have made/published infamous games, such as Charlie's Angels, Call of Juarez: The Cartel, Planet of the Apes, Fighter Within, Fighters Uncaged, Self-Defense Training Camp, Hooters Road Trip, Batman Beyond: Return of the Joker, and so on.
  12. They tend to have poor management when it comes to developing games. Because of this, World in Conflict will never see a sequel, since after Ubisoft acquired Massive Entertainment, they decided it would be better for Massive to focus on shooters (currently focused on The Division series), rather than strategy games.
  13. They ruined some of their popular franchises. For example, they turned Rainbow Six into a typical shooter starting with the Lockdown and Vegas sub-series, and then canceled Patriots so they can rework it to Siege instead.
    • Keep in mind though that we don't bash on what Siege is. In fact, it's one of the greatest shooter games in terms of gameplay. The issue is that it has little to do with what Rainbow Six should be.
    • Rainbow Six Extraction, a spin-off of Siege, doesn't look even like a Rainbow Six game anyway. Instead, it looks like a Left 4 Dead rip-off, not to mention it uses the same assets as Siege, despite being a full-priced game.
  14. Speaking of Tom Clancy, Ubisoft has been criticised by gamers numerous times for slapping his name onto any shooter game made by them, because almost all of these games have absolutely nothing to do with Clancy's literature. For example, the now-cancelled Ghost Recon entry, Frontline, was going to be a Battle Royale multiplayer game.
  15. They created a TV show called Rabbids Invasion which was met with a really negative reception. As the Rabbids themselves, they are basically just Ubisoft's version of the Minions. However, the Minions' humor is bad in a good way, while the Rabbids' humor is just plain horrible.
    • However the show did improve in season 4.
  16. Sometimes they tend to lean towards SJW ways. For example, they altered some historical aspects in Assassin's Creed Origins' Discovery Tour mode for reasons like "not wanting to support sexism of the past" (specifically, showing a class composed of both boys and girls). However, they admitted that this was historically inaccurate.
  17. There was a time where they focused more on the Raving Rabbids franchise and less on the Rayman franchise, which led to people blaming the former franchise for the decline of the latter franchise. Thankfully, they split the two franchises in 2009, letting Rayman reclaim his spotlight in 2011 and 2013 with the entries of Rayman Origins and Legends.
  18. They defended loot boxes in Trials Rising, claiming that "If players simply didn't buy these crates, they would not be added into games".
  19. When they added the Story Creator Mode in Assassin's Creed Odyssey, they made sure to ban any gamers who make a mission that gives players a faster XP increase (note that they sell XP boosters in the in-game store, mind you).
  20. The service of their online store is absolutely awful. Often, it can fail the purchase and sometimes your money will still be taken despite that. There are also some problems that people are not made aware of, such as the system not being able to process more than 7 items in the cart.
  21. They added too many unnecessary RPG elements to their recent games, while the original series of these games weren’t even RPG, all that to extend the game's length by forcing you to grind and sometimes sell you the XP boosters mentioned above. Examples include Assassin's Creed (it actually worked very well in Origins though, but went way too far in Odyssey), Far Cry: New Dawn, and Ghost Recon: Breakpoint.
  22. When it comes to mobile ports/games, they release simplistic freemium games on the stores, infested with microtransactions and pay to win mechanics, even if it's a spinoff of a franchise. However this only happens when their fellow company, Gameloft, who port their base games to mobile, is not involved.
    • In fact, they are even greedier out there and refuse to deliver quality mobile games by themselves. This is more evident when in 2020, they sued Apple and Google for allowing Area F2 on their stores, a mobile clone based on their Rainbow Six Siege game, that although copied several features from their game, was praised even by hardcore gamers. The developer has even expressed his ambitions of making the game, which explains why it has no microtransactions or pay to win mechanics.
      • Eventually, said game was taken down from both stores and the servers were shut down.
      • Ironically, while they're punishing ambitious mobile devs for replicating their games on mobile, they do not bat an eye to the bad guys who rip off their games just for money.
  23. They're planning to shut down the online services for some of their older games, and prohibit players from gaining access to DLC in the PC version of said games.
  24. Thanks to the critical backlash from developers and fans over the greedy practices (especially Ubisoft Quartz and NFTs), as well as being exposed for sexual abuse due to the lack of leadership, producing indistinguishable creatively bankrupt trendy Multiplayer shooters at a rapid paste, and using a deceased novelist's name on said games for profit, their stock price tanked severely hard, and they're now planning on selling the company to keep it afloat.

Good Qualities

Despite their flaws, they're still not as bad as many other infamous companies, still try to create games with more or less interesting concepts and features, and they can listen to fans, showing that they try to improve. For the redeeming qualities, go here.



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