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Konami's E3 2010 conference

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ToddHoward2010sm (cropped).jpg All of this just works.
― Todd Howard
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In E3 2010, Konami entered E3 to partake their own press conference. However, it had became known as the worst press conference in E3 history due to its extremely poor acting and parts.

Why It Sucked

  1. Extremely poor and heavily scripted acting, such as Tak Fujii being unable to speak properly at times as if he'd never made a speech or even rehearsed the press conference parts.
  2. Acts were inconsistent, bland, and not well planned at all, including the following;
    • Mexican wrestlers slapping each other.
    • Some random speeches.
    • A choir that sang for a game that padded on for 3 minutes which before that was a pointless live-action news report.
  3. Naoki Maeda, while playing Dance Master, is unlikable at times due to his poor enthusiasm and the way he plays. Though to be fair, he likely didn't want to be there to begin with.
  4. Some of the games they promoted weren't that interesting;
    • Dance Master (which would eventually become Dance Evolution), a Kinect-like dancing game. In fact, it was made specifically for Kinect.
    • Glee: Karaoke Revolution, a licensed game that is a clone of SingStar.
    • Deca Sports Fusion, a clone of Wii Sports.
  5. The presentation was extremely bland and lacked any kind of enthusiasm. No music, no excitement from the presenters, no hype, nothing.
  6. Depending on your view, this was the first sign of Konami's downfall, which occured five years later.


  • Platinum's Metal Gear Rising would get it's first trailer debuted in this conference.
  • The infamous "One million trooooops. Wooow." meme was born.

Hall of Shame Videos


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