Teatime Takedown

ToddHoward2010sm (cropped).jpg All of this just works.
― Todd Howard
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Teatime Takedown was an ad campaign made by the Aldi grocery store designed to bring kids back to the dinner table. This was supposedly done by parents hiring professional gamers to stalk kids in an online game and defeat and grief them into rage quitting and getting out of the game to join dinner. This ad was compared to the Bully Hunters fiasco.

A campaign to get kids off online multiplayer gaming by stalking them? Gee, where have I heard that before?

Why This Campaign Sucked

  1. It was nothing more than cyberbullying.
  2. Why can't parents just turn the game off to force their kids to join dinner? It's called being a parent.
  3. If the kid only plays single player, then what?
  4. Just a further way to vilify gaming.
  5. Also what if the kid is a much better player than the "professional gamer?"
  6. Shows how out of touch Aldi is with gaming.
  7. Not only does this invade privacy but a grown-up stalking a kid in an online game just leaves a bad taste in the mouth.
  8. Some gamers do not rage quit and can accept defeat, so this campaign fails to accomplish the goal properly.

The Only Redeeming Quality

  1. The campaign is old anyways, who cares?

Reception to the Ad Campaign

The ad was hit with severe thumbs down and negative comments and almost led to a boycott of the grocery chain in response. Because of that, the original video on YouTube went down but is still viewable on Ad of Brands.


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