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Activision Blizzard
1920px-Activision Blizzard logo.svg.png
1920px-Activision.svg.png
1024px-Blizzard Entertainment Logo.svg.png
"Press F to pay respects for those unfortunate enough to work here."
Type: Public[1]
Subsidiary[2]
Founded:
ActiBlizz
July 10, 2008
Activision
October 1, 1979
Blizzard
February 1991
Founder(s):
Activision
David Crane
Alan Miller
Bob Whitehead
Jim Levy
Blizzard
Allen Adham
Michael Morhaime
Frank Pearce
Headquarters:
ActiBlizz, Activision
Santa Monica, California, United States
Blizzard
Irvine, California, United States
Key people:
ActiBlizz
Brian Kelly (chairman)
Bobby Kotick (CEO)
Daniel Alegre (president and COO)
Dennis Durkin (CFO)
Activision
Rob Kostich (president)
Blizzard
Mike Ybarra (leader)
Allen Adham (SVP)
Services: Battle.net
Predecessor:
ActiBlizz
Activision, Inc.
Vivendi Games
Subsidiaries: See List of subsidiaries
Website: activisionblizzard.com
activision.com
blizzard.com


"The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."
Bobby Kotick, 2009

Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. The company was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Vivendi Games (the parent company of Blizzard Entertainment).

In 2008, Activision merged with Vivendi Games, transforming the company into Activision Blizzard. On July 25, 2013, Activision Blizzard announced they had purchased 429 million shares from parent company Vivendi, which was valued at $2.34 billion and also making them an independent company. Activision-Blizzard's titles have broken a number of release records. As of March 2018, it is the largest game company in the Americas and Europe and fouth largest in the world (after Tencent, Sony, and NetEase) in terms of revenue and market capitalization.

On January 18, 2022, Microsoft announced that it would acquire Activision Blizzard for $68.7 billion.

Main subsidiaries

Activision

Activision Publishing, Inc. is an American video game publisher founded on October 1, 1979, by former Atari employees and was the world's first independent distributor and developer of video games for consoles. Its first products were Atari 2600 cartridges published from July 1980 in the U.S. and August 1981 internationally.

Activision barely survived the video game crash of 1983 by selling cartridges at $5 instead of $40. By 1986, all the company's founders had left Activision. Larry Kaplan joined Amiga, Alan Miller and Jim Whitehead founded Accolade, while David Crane founded Absolute Entertainment. Former employees Greg Fischbach, Jim Scoroposki and Robert Holmes founded Acclaim Entertainment.

In 1988, Activision began developing software besides video games, and changed its corporate name to Mediagenic. The company's four divisions were Activision, Infocom (interactive fiction games), Gamestar (for sports video games), and Ten Point O (for business applications). Infocom closed in 1989, and only five of its employees stayed aboard.

In 1983, University of Michigan students Bobby Kotick and Howard Marks founded a software company called Arktronics, which developed software for the Apple II. During his sophomore year, Kotick met and pitched Steve Wynn to invest in Arktronics. Wynn later invested $300,000 in the company. Steve Jobs met with Kotick and Marks in Ann Arbor and advised them to drop out of college to focus on the software business.

In 1987, Kotick tried to acquire Commodore International. He planned to remove the keyboard and disk drive from the Amiga 500 and turn it into the a video game system. He was unsuccessful in persuading Commodore's Chairman Irving Gould to sell control of the company. From June to December 1990 Kotick served as the CEO of Leisure Concepts, which was renamed 4Kids Entertainment in 1995.

In 1990, Bobby Kotick and Brian Kelly bought a 25% stake in Activision, then known as Mediagenic. They changed the name back to Activision, performed a full restructuring of the company, and refocused the company on video games. Kotick became CEO of Activision in February 1991, a position that he holds to this day, while Kelly is still chairman.

Blizzard Entertainment

Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. The company was founded on February 1991, under the name Silicon & Synapse, Inc. by three graduates of the University of California, Los Angeles: Michael Morhaime, Frank Pearce, and Allen Adham.

The company originally concentrated primarily on the creation of game ports for other studios before beginning the development of their own software in 1993 with the development of games like Rock n' Roll Racing and The Lost Vikings. In 1994 the company became Chaos Studios, Inc., then Blizzard Entertainment after being acquired by Davidson & Associates in 1994.

Davidson was acquired by CUC International in 1996. After a few other sales, including Cendant and Havas, Vivendi merged its video game division with Activision in 2008.

Why They Don't Deserve Respect

Activision

  1. They milk every franchise they own until one dies out. The worst offender is the Call of Duty series.
  2. Many of their licensed games are movie or television tie-in games that range from mediocre to terrible. Battleship, Ghostbusters (2016), and SpongeBob HeroPants are good examples of this.
  3. After the release of Call of Duty: Modern Warfare 2, Jason West and Vince Zampella became tired of Activision's constant demands for Infinity Ward to work only on new Call of Duty games instead of making new intellectual properties or side-games. In response, Activision fired them, which led several Infinity Ward members to leave the studio out of pure disgust.
  4. They have also shut down many of their studios (Sierra Entertainment, Neversoft, Budcat Creations, Luxoflux, and Bizarre Creations), and forced the few survivors to develop Call of Duty.
  5. Many of their famous franchises such as Call of DutyTony Hawk's, and until recently, Guitar Hero, suffered from diminishing returns after several stellar games due to franchise fatigue.
  6. They prematurely ended the True Crime franchise early by rushing the development of the second game, True Crime: New York City. This resulted in the game receiving lukewarm reviews from critics and gamers alike. Not only that, but they cancelled True Crime: Hong Kong after being in development hell for too long. It was then picked up by Square Enix and rebranded as Sleeping Dogs.
  7. They have no problem with rushing a game in order to cash in on fans, such as Tony Hawk's Pro Skater 5 (although that game was slapped together in months because Activision was set to lose the rights to the Tony Hawk license).
  8. They don’t credit the voice acting for non-English languages in their games.
  9. They have made/published badly optimized ports of their most beloved games to make a quick buck, such as Prototype: Biohazard Bundle and the disastrous 2016 PC version of Marvel: Ultimate Alliance, which has later been fixed because of Marvel stepping in.
  10. It was recently discovered that Activision developed an algorithm specifically designed to exploit players who don't buy microtransactions by rigging online matches so those players constantly play against players that do buy microtransactions, giving them an unfair disadvantage. That way, those players will constantly lose and if they submit to microtransactions (likely loot boxes), they will be placed in matches for which the item they had purchased with the microtransactions is effective so they will want to make future purchases, essentially making multiplayer pay-to-win. They then filed a patent for it.
  11. They locked content that was already in Destiny 2 and Advanced Warfare at launch, requiring players to buy DLC that was released after the two games released, so you needed to pay extra money to access the content you could already play. Thankfully, they got caught doing this and were forced to restore the original limit, restoring the ability to play some of the contents in each game that was locked beyond the DLC.
  12. Their licensing deals tend to be drawn up in such a way that they lose all rights to sell the licensed games they published if the deal ends (rather than, say, negotiating a royalty deal on later sales). This means that following the termination of the deals, all such games are pulled down from online storefronts immediately. This has happened to games featuring the James Bond, Transformers, and Marvel IPs already.
    • As a result, physical copies of these discontinued licensed games published by them can be very expensive nowadays, especially their Marvel and Transformers games.
    • This also prevented many games that were originally released by Vivendi Games/Sierra Entertainment from being rereleased, as those licenses have long been expired (like Scarface: The World Is Yours) or whose gaming rights are now from other companies (The Simpsons: Hit & Run).
    • Like THQ, some of their tie-in games are completely different games on PC, meaning they're not straight ports of the console versions. The most infamous being the PC version of Spider-Man 2. This means that PC gamers have to rely on emulators like PCSX2 (which require high system requirements) to play the console versions of the games.
  13. They cancelled some Crash Bandicoot games for unknown reasons, such as a reboot for the series Crash Landed which would be launched alongside a brand new Crash Team Racing title, the last one was eventually reworked as DreamWorks Super Star Kartz. It is presumed that by then Activision Blizzard and Vivendi were in the negotiation process for their release, so the IPs had to be on standby until 2016.
  14. They also care little about innovation and simply wanted to cash in on the current trend. Call of Duty: Black Ops 4 is a good example: it contains a battle royale mode like that of PUBG, a team battle mode like Overwatch, an even bigger zombie mode, and no single-player campaign (apparently, Treyarch was developing an extensive campaign mode, but due to the steep deadlines, Activision decided that Treyarch couldn't finish that campaign in time and lead them to shut it down in favor of the battle royale mode).
  15. In September 2018, they sent a cease and desist order to a fan-game titled “Spyro: Myths Awaken,” forcing the creator to rebrand the game as “Zera: Myths Awaken.”
  16. Some of the modern Call of Duty titles haven’t gotten official price drops. Black Ops 2, a game released in 2012, still costs full price.
  17. Activision still hasn't budged on the microtransactions and loot boxes in Destiny 2 or Call of Duty: WWII when other companies have dialed back on the issue, going as far as trying to sell a red dot sight (which is a free unlockable reward since Call of Duty 4) in Black Ops 4 and K/D Tracker in Modern Warfare (2019) respectively.
    • For example, Warner Bros. removed the loot boxes from Middle Earth: Shadow of War and Ubisoft chose to forego the time-savers packs for Far Cry 5. Even EA shut down microtransactions in Star Wars Battlefront II as well as choosing not to include them in Battlefield V.
    • They have also started releasing games with no microtransactions/loot boxes at launch, only to add them in retroactively, the most notable examples are Call of Duty: Black Ops 4 and Crash Team Racing Nitro-Fueled, a remake of a game from 1999.
    • It was discovered a loot boxes system inside Modern Warfare (2019). Fortunately, it was cancelled. However, the microtransactions are still there.
  18. For some asinine reason, Activision decided to put all Black Ops 4 DLC onto a season pass instead of just letting it be DLC. As a result, you do not have the option of buying what you want or need anymore and have to pay for all. Otherwise, you get nothing (even in Black Ops 3, they launched zombie mode maps individually).
  19. Even back then, they published a lot of garbage titles from various developers just for quick cash-ins, such as The Simpsons Wrestling and Super Pitfall.
  20. On PC, they moved their Call of Duty franchise from Steam to Blizzard's Battle.net launching its titles from BO4 and Modern Warfare 2019, so the games can't get any feedback, with WWII being the last COD game to release on Steam.
  21. They screwed up the physical release of Spyro: Reignited Trilogy by having both Spyro 2 and 3 as digital downloads. However, the game was pushed back from September 21 to November 13, as Toys for Bob wanted to give the game more love and care.
  22. Four months after Black Ops 4's release, they suddenly plugged in loot boxes in it when the heist update was made and they are absolute crap as they can potentially form a freaking curb-stomp battle.
  23. They (along with EA and Bethesda) are against the recent U.S bill to ban loot boxes and pay-to-win microtransactions in the U.S.
  24. They have been caught stealing artwork from other companies, such as using a picture taken by Bravo Company USA to use in one of their promotional artworks of Call of Duty: Modern Warfare 2019.
    • They also copied the design of Booker T's character "G.I. Bro" for one of the characters in Modern Warfare, which resulted in a lawsuit.
  25. They accept exclusivity deals when offered the chance. For example, with Call of Duty: Modern Warfare 2019 by making the "Survival" mode for the Coop mode, exclusive to the PS4 for one year. This was unsurprisingly met with a lot of backlash, especially since once the mode is released on other platforms, a new Call of Duty game would have already been released or be close to being released. They also launched Tony Hawk's Pro Skater 1+2 in the Epic Store for PC.
  26. They teamed up with Autism Speaks, a horrible organization that promotes negative misconceptions and stigmas against autistic people, to produce blue Skylanders figures.
  27. Starting with Tony Hawk's Pro Skater 1 + 2, they are now locking demos behind digital pre-orders, which have either been sold with gaming magazines, or available as free downloads. They've done the same thing with Crash Bandicoot 4: It's About Time. A possible reason for this is because they want to encourage gamers to buy their games digitally since those generate more revenue than physical copies.
  28. They think it's a good idea to throw their Software License Agreement into practically any game they publish, regardless of if it having any online play, or if it's intended for a younger audience.
  29. In July 2021, they faced a lawsuit from the state of California over horrifying and toxic conditions to employees, such as harassment, discrimination, misogyny, and even suicide! Not helping is that this has been going on for years, and Activision refused to cooperate with the state to improve the conditions.[3]
  30. The company cannot handle criticism at all. During the lawsuit, they once tried (and thankfully failed) to buy gaming media journalists to avoid bad reviews. Activision Blizzard also threatened employees for speaking out about the lawsuits.
  31. In May 2022, the company released a diversity space tool, which measures characters based on their gender, ethnicity, age, body type, and ability, but the tool was poorly received due to being nothing more than checking boxes for diversity to please certain people and bringing tokenization to characters.
  32. Despite the success of Tony Hawk's Pro Skater 1 + 2, they absorbed Vicarious Visions into Blizzard Entertainment[4] resulted the cancellation of Pro Skater 3 + 4.[5]
    • According to Tony Hawk, after Vicarious Visions was merged into Blizzard, Activision reached out to its other studios for future ideas for the Tony Hawk's franchise, but Activision didn't like any of their ideas.

Why Blizzard (Since 2018) Got Stuck In A Blizzard

  1. They've become greedy after the merger with Activision, and now mostly create quick cash-grab "remastered" games and milk the money via nostalgia pandering instead of creating an entirely new game. These problems became prevalent when their former CEO, Mike Morhaime, left the company in 2018.
    • A notable example is that they have announced a mobile F2P "spin-off" of Diablo called Diablo Immortal, which received overwhelmingly negative reception from their fans, since the last Diablo game was released six years ago and fans have been waiting for a new game since, which led into a disastrous damage control campaign. The game itself was made available for pre order.
    • This is also why some games like Heroes of the Storm and StarCraft II receive little to no updates as of December 2020.
  2. Since the partnership deal with NetEase in 2009, Blizzard has lean towards games as a service model, as they followed NetEase's monetization method in the Chinese server of World of Warcraft and applying these updates on the live server, which caused a massive outrage in the WoW community.
  3. They've rushed their games like Warcraft III: Reforged and Diablo III, resulting in a half-finished or even incomplete state of the game.
  4. They are suspected of bribing gaming journalists in an attempt to cover up their bad game's quality, a prime example is the infamous ".....it has a little something for everyone" review of Warcraft III: Reforged by IGN.
  5. They ban various players and people due to their political and social views. For example;
  6. Most of their employees are left-wing SJWs, who often post anti-white comments on Twitter. Some examples include:
    • Madeleine Roux, who constantly bashes white people like there's no tomorrow, and also treats customers like trash.
    • Kami Garcia, who supports discrimination against whites, and falsely accused them of having more serial killers and pedophiles than any other race.
    • LL McKinney, who falsely claims that whites only exist to be racist.
    • Molly Knox Ostertag, who claims that older white men are the "plague" of the industry.
  7. Recently, they are against modding and fan-made content in their games.
    • The most infamous example is when they made custom content in Warcraft III: Reforged owned by Blizzard without the creator's consent.
    • They shut down Nostalrius, a fan-made, private WoW server that runs on an older, legacy version of World of WarCraft. Thankfully, Blizzard apologized and released World of Warcraft Classic due to backlash.
    • Recent patches in their older games have their source codes changed, breaking many mods.
  8. They fired voice actor Quinton Flynn from his role in World of Warcraft after the sexual harassment allegations against him and refused to hire him back after he proved his innocence. This could also be seen as hypocritical as seen in the next reason below.
  9. Along with Activision, they've also been exposed for having a toxic work culture and discrimination in July 2021.
    • The situation is considered irony, as the report also revealed several cases of sexual harassment and misogynistic treatment against women, despite Blizzard themselves employing several vocal left-wing SJWs in their company (and left-wing SJW pandering in Activision, to an extent).

Redeeming Qualities

Activision

  1. Many of their older games are actually awesome, such as the Call of Duty titles from the original Call of Duty to Black Ops II, the Tony Hawk's Pro Skater franchise before it was taken over by Robomodo, and a plethora of Marvel games prior to X-Men: Destiny.
  2. Although it's a rare occurrence nowadays, they sometimes still make good games thanks to some talented studios under their wing, like Vicarious Visions, Beenox and Toys For Bob.
  3. They published Sekiro: Shadows Die Twice outside Japan, which is a great single player game. Even better, the only thing they had requested was to add the "Shadows Die Twice" to the title and otherwise had no hand in the development of the game.
  4. Even though many of their licensed games are terrible, their Spider-Man (2000-2012) and DreamWorks games (2004-2010) can be enjoyable.
  5. They are the world's first third-party publisher, making many classics for the Atari 2600 including Pitfall and River Raid.
  6. They stopped selling multiplayer maps with Call of Duty: Modern Warfare (2019), giving its further maps for free and without any console early access exclusivity like previous Call of Duty installments.
  7. They're still one of the few companies that still includes split-screen in some of their games.
  8. They have removed loot boxes from their games, starting with Modern Warfare (2019), in favor of season Battle Passes.
  9. They successfully revived the Crash Bandicoot franchise, and the success of Crash Bandicoot N. Sane Trilogy influenced them to remaster games the same way, such as Spyro Reignited Trilogy, Crash Team Racing Nitro-Fueled and Tony Hawk's Pro Skater 1 + 2 (not to be confused with that mediocre remake by Robomodo).
  10. It's nice to see they're treating the Crash and Spyro series a lot better unlike Universal Interactive who treated Naughty Dog and Traveller's Tales like dirt during development of the Crash PS1 trilogy and Wrath of Cortex such as refusing to pay off the air conditioning when it broke on a hot Californian summer during Crash Bandicoot: Warped's development and forcing TT to restart development of Wrath of Cortex, rushed some of their games such as Spyro: Enter the Dragonfly and Crash Twinsanity which both resulted in a lot of glitches and big amounts of cut content and also launched some of the worst titles to both franchises such as Crash Bandicoot Purple: Ripto's Rampage and Spyro Orange: The Cortex Conspiracy‎, Crash Boom Bang!, Spyro: Shadow Legacy and Crash Bandicoot: The Wrath of Cortex. Ultimately, Universal Interactive/Vivendi Universal sold itself to Activision.
  11. They are no longer partnered with Bungie, which allows Bungie to self-publish Destiny 2 updates.
    • Unfortunately, Bungie has also monetized Destiny 2 to death.
  12. Nowadays they release games a short time after announcing them, instead of announcing them way to early like most companies.
  13. They along with Ubisoft still showed support to Nintendo's consoles, even the Wii U, which was struggling very hard.
    • They were one of the few 3rd party publishers that supported the Wii U until the end of its lifespan.
  14. Before Activision was bought out by Bobby Kotick in 1991, they were actually a good company back in the 80's, as they were an iconic video game developer in the Atari 2600 Era and made several iconic games, and also cared for their properties and put effort into the games that they were making, instead of cheaply rushing them and abusing their co workers and staff in today's climate. And if it weren't for them, third party games wouldn't exist at all with the same being for third party companies who make them. However, this golden age for the company was only in the 80s, as they would suffer from financial problems in later years and in 1991, they were bought out by Bobby Kotick and were made worse by him, as they started to make mediocre games in the following years and became the monster of the industry as people know them today.
  15. With the news of Microsoft's purchase, there is hope that the company's work culture may improve.
    • Bobby Kotick and Phil Spencer are both interested in reviving some of Activision's old franchises.
    • Phil Spencer said he wants Call of Duty games to be on the Nintendo Switch.[6]
    • Xbox may no longer release a new Call of Duty game every year, allowing Activision's studios to explore other projects.
    • While Microsoft didn't comment about the allegations after the purchase, they said that once the deal is closed in at least July 2023, Bobby Kotick will leave and Activision will report to Phil Spencer as their CEO.

Blizzard (pre-2018)

Despite their reputation, they used to be one of the best gaming companies with best selling franchises like WarCraft, Diablo, StarCraft, and Overwatch. For more info, see their article on the Awesome Games wiki.

Videos

Activision Blizzard

Activision

Blizzard

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