Official Nintendo Magazine mocks the Senran Kagura franchise

"Got a full night's rest & I still can't cool down over a dude calling an entire female cast, "a bunch of simpering, jiggly-boobed cretins.""

- Hatsuu

In 2014, British gaming magazine Official Nintendo Magazine brazenly mocked the Senran Kagura franchise in their preview of Senran Kagura 2: Deep Crimson. The reviewer, Chris Rooke, acted comically disgusted by the notion of anime girls with exaggerated breasts and buttocks (using phrases such as "Must we dignify this filth with a preview" and "'Scuse us while we gouge our eyes out with rusty spoons"), and suggesting that the game shouldn't have the right to exist. Official Nintendo Magazine was known for its snarky, typically low-brow writing, and being overly, almost disingenuously gushy towards Nintendo's first party software - despite the fact that Nintendo was actually struggling during 2012 to 2016. Rooke also misnamed Senran Kagura 2: Deep Crimson as "Senran Kagura Burst 2".

Unsurprisingly, the review faced backlash from both Senran Kagura fans and a couple of professional bloggers, who cited the magazine's coverage of Senran Kagura 2: Deep Crimson as childish, entitled, bitter, and showing zero respect towards the game's developers or its niche fanbase. Female Xseed employee Hatsuu unofficially replied to ONM, slamming the reviewer as ignorant to the game's mechanics or story (from the way the review is written, it seems like they judged the game based purely on trailer footage) and accusing them of objectifying the game's characters as "fodder for a few poorly written jokes".

Official Nintendo Magazine ultimately went defunct just a few months later in October 2014. The magazine's closure likely owes to Nintendo's waning relevance during the Wii U era, as the magazine was published long before the Nintendo Switch revived the company's popularity. Since then, the British magazine has been largely forgotten by the Nintendo fandom - and rightfully so, considering their treatment of something that is not "kid-friendly like Nintendo".